Manifesto
Youspend2.5hoursadayonappsdesignedtowasteyourtime.
We built one that doesn't.
The problem
Every feed you scroll is a negotiation between what you want to see and what an advertiser paid to show you.
The advertiser wins. Every time.
You know what your favorite stranger on the internet thinks about politics.
You don't know what your best friend did this weekend.
The algorithm isn't broken. It's working exactly as intended.
Just not for you.
Whatifyoucouldjust
tellyourfeedwhatyouwant?
How it works
Speak plainly
Type “more music, less politics.” Watch your feed change in seconds.
See the reason
Every post explains why it’s there. Tap the reason. Adjust it. Done.
Own the weights
The algorithm is public. You set every weight.
Trust the code
We can’t override your choices. It’s in the code.
Not for advertisers. Not for shareholders.
For you.
That's Surf.
What we believe
Your feed should answer to you. Not to an advertiser.
AI should serve you, not surveil you. Yours to control, always.
No platform should decide what ideas you’re allowed to see.
Social media should make you feel better after using it, not worse.